Privacy Policy


  1. General

Respect for your privacy and the management, protection and security of your personal data are a priority for SIMPLY CHIC (or the “Company”, “us”, “we”). The Company has established this Privacy Policy, which also includes the Cookies Policy as a single text and an integral part thereof (hereinafter “Data Policy” or “Policy”) to inform you when you visit or buy from (hereinafter “e-shop”, “Online Store”, or “Website”, or “SIMPLY CHIC”), or become a member or subscribe to our Newsletter recipients list or use, in any other capacity, SIMPLY CHIC’s services or take part in its promotional or other actions or use its Social Media or otherwise (hereinafter “you”, your”),

  1. of the types of data it collects or produces for you and,
  2. of the purpose of collecting and processing your data and, 
  3. about how these data are processed and,
  4. about their recipients and the purpose for which they are processed,
  5. about your rights and choices on your personal data and,
  6. about how to contact us concerning any matter you may be concerned about in relation to your personal data.

  1. Modifications:

This version was updated on 08/04/2019. This Policy replaces all previous disclosures we may have previously provided about our disclosure practices. This Privacy Policy is governed by the relevant provisions of Greek and Community law relating to the protection of individuals from the processing of personal data. Any future change to this regulatory framework will be the subject hereof. We therefore reserve our right to change this statement and to apply any change to your data and our practices in relation to their collection and processing, as required by law, and/or modify or replace the whole or/and part of this Policy in our sole discretion.

f there are substantial changes to this Policy or our practices regarding your data change in the future, we will notify you by publishing the changes to our Website. However, if you wish any clarification or information regarding the changes, or you wish to raise a dispute, a reservation or a question about such changes, you may contact us at the address listed in the section below. Please note that any information/clarification provided to you in connection with any changes to this Policy does not constitute a replacement, substitution or modification of this Policy.

If you continue to navigate on our Website, or to use our Services and/or to make purchases through our Online Store, this means that you automatically and unreservedly accept the modified terms of this policy. If you do not agree with the modifications, you must not take any action or make any use of the Website or purchase, and you must not provide any personal data. However, you are entitled to terminate the contracts between us and ask for your Account and data to be deleted. In any case, for any information or clarification, you may contact us while retaining your rights with respect to your personal data as outlined and described in Section V below.

This Privacy Policy includes:

  • information about your Personal Data Processing Officer as well as contact details of the Personal Data Protection Coordinator (DPC) for any issue that relates to your data;
  • the types of data we collect for you and the collection methods used;
  • the purpose of collecting and processing your personal data and the legitimate basis for processing them;
  • the security measures we take to protect your personal data;
  • the time period during which we keep your personal data;
  • your rights and how you can access them, and your choices regarding the collection and processing of your data;
  • protection and storage of your data.


  1. Who is the Controller?

The Controller of your personal data is the company “AGGELIKI STAMATELOU”, headquartered in Athens, Attica (11,Likavittou Str), Greece (TIN: 076551508 / Tax Office D ATHENS) and GEMI No 161160803000, tel. 210 3642848, (hereinafter referred to as the “Company”).

  1. Contact details of the Company’s Data Protection Coordinator

You can contact the Company’s Data Protection Coordinator (DPC) on the email and the telephone number 210 3642848.

  1. Questions and Feedback

You may contact us at the contact details listed above and provide us with your feedback, queries, comments or any complaints regarding this Policy and the collection and processing of your personal data, in general. You have the right to submit any complaint regarding your personal data that may arise from their processing by the Company to the Hellenic Data Protection Authority, which is the supervisory authority of Greece. For details, see the following link However, we consider it our obligation and duty to handle any concerns you may have about your personal data we process, so please do not hesitate to contact us. 


Personal data or personal information means any information relating to an identified or identifiable natural person (“data subject”). An identifiable natural person is one whose identity can be identified, directly or indirectly. Such data do not include data that are anonymous.

  1. WHAT types of data we collect for you and HOW we collect them

When you navigate to our Online Store or SIMPLY CHIC Social Media, submitting an order, open your Account, sign up for our Newsletters or the SIMPLY CHIC Loyalty Program, you take part in promotional activities such as contests, social media interaction (e.g., comments, Likes, etc.) or otherwise, we collect various types of personal data for you, either directly from you or from third parties, or which we collect or create by our own means (including through automated means).

Your participation in the loyalty program is governed by the terms of use of the SIMPLY CHIC Rewards program. For more information about the terms of use of the program, please visit here.

Indicatively, we collect the following personal data for you:

  • Identity Data: (name, username, membership code, or other similar ID) that you provide to us when submitting your order or when registering as a SIMPLY CHIC Member with the opening of an Account, your participation in contests, etc.
  • Contact Data: (fixed and/or mobile phone, e-mail address and other contact information) that you provide to us when submitting your order, opening an Account or as part of receiving a commercial communication from our Company or participating in various actions of our Company (e.g. contests, etc.).
  • Delivery Details: Postal address (street, number, PO, city, country)
  • Financial data: (bank account, transaction value, credit notes, refunds, debit or credit card information, billing address, etc.) that you provide to us when you pay by electronic means, in the case of refunds deducted from your purchases, etc. The card details, their confirmation, preapproval of payment and final charge are recorded in Eurobank’s secure environment (SSL). The website is by no means aware and does not handle or store your card details.
  • Transaction/Purchase Data: (type of purchase, transaction value, place of delivery, time of purchase, purchase history, complaints, payment method, details required in case of change or re-crediting of an account, such as a bank account, beneficiary name, IBAN, banking institution etc.) that we collect about your purchase and/or your Account. 
  • Consumer Behavior Data: Consumer preferences while browsing the e-shop, i.e. the items you view, your shopping cart, Wishlist, your social media activity (e.g. what products you like), gifts redeemed, the frequency, way, time of purchase, the type of purchase, etc., by type of products, comments, or any replies to surveys we make.
  • Technical data such as for example channel – source of origin, Internet Protocol (IP) address, time zone and location, login details, browser type and version, operating system and platform, and other technology on the Devices that you use to access our Website, etc. For more details on the information we collect using cookies, please see our policy below.
  • Login Data to connect to your Account or to the account of a member of the fidelity program, i.e. your username (which corresponds to your email or mobile phone number) and password.
  • Profile Data as part of your participation in SIMPLY CHIC’s loyalty program, we collect data about your interests and consumer preferences, collecting and redeeming your reward points, participating in contests or events, and all your interactions with SIMPLY CHIC in general. 
  • Demographic data: age, sex, place of residence, which are collected directly from the data subject, as the case may be, or deduced from the transactions of the subjects in our Online Store, etc.
  • Data collected through Cookies: Browser, IP address, products you have placed in the shopping cart but not purchased yet, the country of origin of your order, the products you are looking at in the Online Store, Wishlist with your favorites, other websites from which you were directed to us.
  • Marketing data: which include your preferences in receiving promotional material from us and third parties and your preferences concerning your communication with us, whether we have your consent or you have subscribed to the SIMPLY CHIC loyalty program, your opinion on the products you have purchased from us.

We do not knowingly collect any information from anyone under the age of 15. Our services are aimed exclusively at people who are at least 15 years of age or older.In case you are under 1

Learn more…Your obligation to let us know about changes to your personal information.

It is important that personal information we keep for you is up-to-date and accurate. Please let us know as soon as possible about any changes to your personal information throughout our relationship with you.

We collect DIRECTLY BY YOU the following personal information:

  • At the time of submission of the order whether electronically or by telephone, you must give us your full name, product shipping address, email address, mobile phone number and payment details (credit / debit card, etc.). The card details, their confirmation, preapproval of payment and final charge are recorded in Eurobank’s secure environment (SSL). The website is by no means aware and does not handle or store your card details.
  • When registering at the SIMPLY CHIC Rewards Program or when you open an Account, either through our website or through our stores, through the relevant form you fill out, you must provide us with your mobile phone number, your full name, date of birth, and a password. Optionally and if you wish, you can also provide to us your email, the date of your name day and your home address.
  • To sign up to the list of recipients of our Company’s Newsletters, you must provide to us your email.
  • To sign up for the contests which our Company organises from time to time, you must provide to us your personal information as determined on a case by case basis.

When communicating with us in the Company’s social media (Facebook, Instagram, etc.) and with the customer service department (except to place a telephone order), you must provide to us your personal information, such as ID, contact, or transaction details, which we will use on a case-by-case basis only to process your request.

We collect with AUTOMATIC MEANS the following data and information about you.

  • By using cookies and other related technologies, we collect and/or generate data about your preferences, such as the products you view, the time and frequency of your views, the type of newsletters you open or not, their content and your communication with us after every newsletter, your Wishlist, the type of products you buy, the search terms you enter, or the links you click on in the Online Store, the products you place in the cart without completing their purchase, country of origin, language etc.
  • From your Account we create the history of your orders and purchases, from which we infer your preferences, the frequency of your purchases by type, the value of the products you buy or are interested in, the time you buy, the area your stay etc.
  • Data about the devices through which you visit our Website, for example the Internet Protocol (IP) address, login information, browser type and version, operating system and platform and other technology on the devices used to access our Website, etc.
  • Data about the page from which you signed up and the page that you visited when you left,

We collect from third parties the following data and information about you:

  • We may receive your personal information, such as your full name and e-mail address, from a friend of yours who entered your details for you to receive a voucher from us or for us to send you a gift that he has selected for you.
  • If you sign up for our service through a social networking platform, we may collect the above personal data directly from the information you have provided to the platform (as long as the social networking platform is entitled to share your personal data with us).

Your personal data may be shared with us by third independent organizations when there is a legal basis for processing and they are entitled to do so. In such cases, you must be informed about the processing of your personal data from the relevant Data Protection Notice of these third parties. These organizations may include social media such as Facebook, Instagram, Viber, Twitter.

  1. HOW do we use your personal information?

All of your above personal data, which as mentioned above, which are provided to us by you either on a mandatory or on a voluntary basis, or which we collect from third parties or are generated by automated means, are used for the following legitimate purposes. Please note that if Community or national law restricts or prohibits certain actions of the Company for which we use your data, we will discontinue the use of your information for these purposes.

In particular, your personal data are used by us for the following purposes:

  • To receive your orders, process them, and ship products to you.
  • To communicate with you about issues relating to the sale of our products to you.
  • To manage, handle and process your payments, including the security of our financial transaction.
  • To help you, as a SIMPLY CHIC member, in opening your Account with us.
  • To create, keep and maintain a database with our client base and to analyse it.
  • To send to you commercial communication via Newsletter, SMS, or other media (VIBER) regarding our Company’s news, products, promotions and offers.
  • To analyze your behavior and identify your preferences. 
  • To understand and analyze the results of our ads and promotions. 
  • To handle your requests, such as withdrawal, product replacement, etc.,
  • To satisfy your rights with respect to your personal data.
  • To ensure security of transactions.
  • For business analyzes and enhancements, such as placing our products on the market and optimizing our products, optimizing your experience and service from us within our Online Store, managing Loyalty programs, as well as adapting your experiences to our Online Store.
  • To carry out market research, statistical analyzes, marketing strategy development and marketing campaign management and inform you or our partners of any possible opportunities to participate in SIMPLY CHIC’s marketing or promotional initiatives.
  • For other purposes for which we will notify you or will be identified on a case-by-case basis at the place where your information is originally collected
  1. ON WHAT LEGAL BASIS do we use your personal data?

The Legal basis on which we make use of your information is either one of the following (for more detailed explanations, please see section “Learn more”):

  • Performance of a contract to which you are a party.

For purposes of communication either at pre-contractual stage or on matters relating to your dealings with the Company, such as when buying a product in order to inform you of its unavailability, to notify you that the order was executed, to communicate with you about the delivery of the product, to inform you know about changes to our terms of use or the Privacy Statement and the other policies that the Company adopts.

In order to fulfill our obligations under the Sales Agreement, such as our payment, issue of documents, proper delivery of the products to you, etc., the Company may process your personal data, such as your address and contact details.

To participate in a contest or draw as part of our promotions, provided that you accept the terms of participation.

To ensure your participation in the SIMPLY CHIC Loyalty Program and to manage your Account, provided you have accepted the terms of use of the Program.

In particular, the Company may process your personal data such as your email and password in order to secure your transactions (e.g. to identify you when you log in to your Account), your email or your phone number, so that we can communicate with you in case of a problem with your Account, your phone number, so that we can communicate with you in case of a problem when executing your order.

  • Any legitimate business interest against which your data protection interests do not prevail.

To manage and protect our business and website (including troubleshooting, data analysis, testing, system maintenance, support, reporting, and data retention)

To prevent and deal with cases of fraud and other illegal activities for the purpose of protecting the public and the safety of personnel, including the video surveillance system.

To provide you access to your personalized account, where you can track your transactions (your past and pending purchases with us), products you are interested in, wish lists you have created, and for you to complete your purchases faster, etc. The details and content of the user profile are visible to you at any time.

We offer you services that are useful, easy to use and enjoyable, including personalized communication with you as you wish and have declared, and products of your interest and benefit to you, according to your preferences.

To let you know about offers, products, or other actions of SIMPLY CHIC Rewards program, if you are a member.

To better understand our customer base so that we can improve our services, products and promotions and manage and improve the services offered to the registered users of the SIMPLY CHIC Rewards program.

To better understand your buying habits in order to develop and improve our products and services and tailor the content of the site to your needs and preferences.

To measure the effectiveness of the Company’s presentation and display on third-party websites.

To analyze the effectiveness of our sales promotion and to help promote the most appropriate messages, information and offers to you and other customers.

To perform market research, evaluation and analysis of your opinion on our products and for our commercial policy, reputation, visibility of our trademarks and other distinctive features.

To collect and recover any financial debts to us.

To use data analysis tools to improve the site, our products/services, our relationships with customers.

When we rely on the legitimate interests of the Company as a legitimate basis for processing your personal data (including automated decision-making and profiling), we must assess whether such processing overrides your interests, fundamental rights or freedoms that require the protection of your personal data.

We have taken these issues into consideration, and where we believe that there is a risk that one of your interests, fundamental rights or freedoms may be affected, we will not process your personal data unless we rely on another legitimate processing ground.

  • To comply with a legal obligation with which we our bound,

In the context of its activities, the Company is required to process your personal data in order to comply with its obligations under the law, such as for example the maintenance of financial data of transactions for tax purposes, the use of your email for sending a confirmation of your order execution, and so on.

  • If none of the above apply, your consent (which you will always be requested to provide before we process any information).

Your free and informed consent is the legal basis for using your email and/or mobile phone for us to send you direct mail in the Newsletter form to your emails, or for you to receive updates on SIMPLY CHIC news and offers through SMS/VIBER on your mobile phone, when you are not for example our client or as appropriate.

Your e-mail or mobile phone for the purpose of commercial communication via information email, SMS, VIBER etc. within the framework of our customer relationship, if you buy from us, for the development of our business activity, the optimization of commercial and technical systems, statistical analysis to improve products, optimized customer service,

To inform you about events, special offers, promotions and other relevant issues pertaining to the Company and our products and services, according to the means of communication you have stated.

To inform you of offers or promotions of third parties working with us, provided you have given us your consent, using any means of communication you have stated.

To advertise our company and products in the social media to you and other people who may also be interested in what we offer.

Learn more…

Purpose of ProcessingData we process for this purposeLegitimate Processing Basis
Existing Clients up to Wednesday, April 17, 2019   We process your data in order to: Provide you access to your account information. View the history of your orders and purchases.  Use the services/functions of your Wishlist, favorites, address management, etc.  A) Identity Data that you provide to us for creating a SIMPLY CHIC account: Required: email password Optional: Physical address B) Transaction Data (type of purchase, value, date of purchase, place of delivery, etc.) C) Data about cookies for your Wishlist  The legal basis for treatment of your personal data is:   a) our legitimate interest for security of your account and your identification, wherever required, also for the purpose of protecting you against fraud or security incidents.  
  Member Registration – Creation of Account – Account Management at SIMPLY CHIC   We process your data for the following purposes: To identify you each time you request access to your Account. To provide you access to the functions and services of the Member Account. View the history of your orders and purchases.  To allow you to use the services/functions of your Wishlist, favorites, address management, etc.  A) Identity Data that you provide to us for creating a SIMPLY CHIC account: Required: Name – Surname Contact phone (mobile) password Date of birth Optional: e-mail Physical address Name day   B) Transaction Data (type of purchase, value, date of purchase, place of delivery, etc.)   C) Data about cookies for your Wishlist      The legal basis for treatment of your personal data is:   a) our legitimate interest for security of your account and your identification, wherever required, also for the purpose of protecting you against fraud or security incidents. b) performance of contract, the Terms of Use that govern the creation – management and operations in your Account in the SIMPLY CHIC Loyalty Program.    
Download, manage and execute your order via SIMPLY CHIC’s e-shop or by phone:   submission of orders by customers registration of orders product pricing management of payments, fees and charges delivery of products to customers withdrawals or returning a product for another reason order processing and handling, in general Contact with customers for updates, notifications regarding the order Initiating mechanisms to prevent fraud against you or against us. To ensure the use of your gift vouchers, etc.,    A) Identity Data First name Last name   B) Delivery Data Postal address of product delivery (street, number, PO, city, country)   C) Communication Data, Mobile phone e-mail In case the call is recorded, you will be notified beforehand by a relevant audio message. D) Financial Data: payment and card details E) Transaction / Market Data      The legal basis for treatment of your personal data is:   (a) performance of the contractual obligations which the Company undertakes to perform to you under the sale contract. For example, it processes the delivery and purchase data to send the products to you or the financial data to obtain the amount paid for the value of the products and transport services. (b) compliance with its legal obligations.  For example, it may use your email to send the confirmation of receipt of the order using a fixed medium, or process the Transaction Data, Financial Data and Identity and Communication Data to fulfill the right of withdrawal, cancel an order you may make use of in accordance with the law, etc., or subject to any tax regulations and provisions. (c) legitimate interest We may process your email and password if you buy through your Account to identify you or your mobile phone to contact you for any problem during electronic payment or other problems upon completion of your order or our transaction, in general, which processing is to your benefit, too, in case someone tries to deceive you by using, for example, your payment data, d) consent in cases of data provided by you on a voluntarily basis.    
  Pre-Sale or After-Sales Customer Service and Handling including:   Communication by the client using the Company’s communication means (contractual media, email or call center, or multimedia communication eg viber or other media eg Social Media) Communication by the Company at customer’s request to the details provided by the customer. Customer service in general for issues related to the company, e-shop, products, services, ordering, its Account, or any contests implemented at any time, any guarantees it provides, the social media of the company. Complaints or clarifications Exercise of rights Managing and optimizing the experience and service of the user in the e-shop                Processing for this purpose includes (a) the absolutely necessary details you give us when submitting your request, that is Identity Data Communication Data Market / Transaction Data Information that you provide to us related to your request (b) data that we develop for you.   In case the call is recorded, you will be notified beforehand by a relevant audio message    The legal basis for treatment of your personal data is:   (a) compliance with the Company’s legal obligation to adopt pre/post-sale customer service tools/means to respond to your queries related to the exercise of your rights. (b) the legitimate interest of the company to respond to your requests through various communication channels, optimize customer service and management, and provide our customers with the ability to communicate with them and address any of their issues in the best possible way based on their needs and always to the benefit of the subject and which is reasonably expected by the subjects. Any user may opt-out at any time by accessing his/her personal information for that purpose, such as for the data kept in the relevant purchase file, by stating so to the customer service staff or otherwise or by contacting the Company by any means for any of the above. (c) performance of a contract if you contact us specifically to raise any issues related to your order (d) customer’s consent to receive communication from the Company for this purpose when they ask the Company to contact them.
  Advertising & Marketing Managing subscriptions to the SIMPLY CHIC Newsletter recipient list. Generating newsletters in general and based on their behavior and preferences as recorded through the Cookies mechanism. Sending direct commercial communications via email, sms, viber or other media, push notifications, etc. Conducting promotions such as organizing contests Investigating customer satisfaction with SIMPLY CHIC’s products and services.              For the purpose of advertising & marketing, the company may process: Identity Data Communication Data Transaction / Purchase Data Cookies,   and/or any combination of the above.   For this purpose, our Company shall process your email and mobile phone depending on the products you have viewed in our store or left in your cart,  The legal basis for treatment of your personal data is:   (a) a legitimate interest of the Company to process customer data that were provided to us in a purchase or other transaction with us for the purpose of direct commercial communication for related products or purposes. In particular, we may also process your email and mobile phone to send you emails, SMS/VIBER messages with new arrivals, fashion news, offers and other promotional activities of SIMPLY CHIC, in case you become our customer by making purchases from our store and provided you have not opposed to receiving such commercial communication. In those cases where we have collected your email and/or your mobile phone within the framework of our legitimate interest in promoting our products, we may use the above data to optimise your navigation experience and display ads that match your preferences on social networking sites.   As part of your participation in the SIMPLY CHIC Loyalty Program, if you have accepted the terms of use and have not opposed to receiving commercial communications, we may process your personal information (contact information) to send you newsletters about offers, products or other actions related to SIMPLY CHIC Rewards according to your preferences.    In case you are our customer and have agreed with the use of Cookies by us to track your activity in our store or what you have forgotten in your cart or in your Wishlist and your favorites, we may send you an email to remind you the items you viewed and left in your cart.   In these cases, you can request to stop receiving such communications (opt-out) by pressing the button “unsubscribe” in the relevant email, through your personalized account or by contacting us otherwise.    (b) consent if you voluntarily give us your data, you authorize us to send you our newsletters via email, sms, viber and other media, when you agree to receiving push notifications, when accepting both Remarketing Cookies and receiving emails/sms/viber messages about the products you viewed during your visit to our store or left in your cart. Moreover and once you have accepted the Remarketing Cookies, we will contact you to remind you of the products you viewed on the SIMPLY CHIC e-shop or left in your cart. 
  Business analyzes and improvements for: Uninterrupted operation of e-shop Technical excellence and security of transactions Optimization of technical systems Technical issues Drafting reports and keeping data          The information we process for this purpose is a combination of information that you provide to us (for example, account details, data we receive through cookies and similar technologies.   The legal basis for treatment of your personal data is:   (a) compliance with a legal obligation for information security and confidentiality (b) a legitimate interest for network security and to prevent fraud and unauthorized access to data, for our business continuity, upgrading our systems and partners, developing our business and managing and optimizing our technical systems, our commercial processes, operations that override the rights and freedoms of subjects that they reasonably expect that such processing may be performed for this purpose. You have the right to oppose to the above processing on a case-by-case basis. It should be noted, however, that the Company is entitled to demonstrate overriding and legitimate reasons for the processing which outweigh the interests, rights and freedoms of the subjects.  
  Statistical analysis to evaluate and improve e-shop services and procedures that includes: Evaluation and improvement of business processes Better responsiveness and e-shop management Research and/or analysis to better understand the needs of e-shop customers Research and evaluation to improve existing products and/or services and develop new ones Evaluation for the creation of new programs, promotions etc. Adoption of new commercial and business models, programs and collaborations. Promotion of our Company, our products and our services. Distribution and marketing of our products to other countries. Disposal and marketing of new products and services. Advertising and promotion of our Company. Improvement of your experiences Delivery of related content Quality surveys Statistical analyzes  All the data we collect in the context of the previous processing purposes (Transactions, Cookies, Purchases, Campaign Efficiency, etc.)   as aggregated and statistical data only, taking all the necessary safeguards not to reveal the identity of the subjects. Moreover, data collected from the corresponding cookies that perform such processing will also be used.    The legal basis for this treatment is   the Company’s legitimate interests a) for the further processing of aggregated data for the purpose of statistical analysis to improve its products and services, taking all the necessary safeguards to collect and process data that do not identify a particular subject and do not affect the rights and freedoms of the data subjects. (b) to market our products, analyze the usability and functionality of the e-shop, to verify our customers’ satisfaction, to identify our customers’ preferences for our products, to improve our business performance, to improve our partnerships, always with respect for your rights, freedoms and interests concerning your personal data.     
  1. WHO are NOTIFIED of your personal data and WHY

In the context of the operation of our e-shop, the fulfillment of our contractual obligations and your best service, our Company reserves the right to cooperate with third-party service providers that provide us with support and access only to your data that are absolutely needed by us (e.g. for registering you in the e-shop and managing your account, for executing the contract between us and providing any of our services to you, in general, for the functional and IT handling of our website , for optimizing our products and services, etc.). These third service providers are contractually bound not to use your information in any way other than to help us provide you with the products and services we agree to.

In particular, our Company cooperates:

(a) With a third company which shall perform the processing on behalf of our Company, and shall host and manage our e-shop.

(b) With a third party company which shall perform the processing on behalf of our Company, and has developed, maintained and managed the SIMPLY CHIC Rewards Loyalty Program platform.

(c) With a third Call Center company acting on behalf of the Company for customer service, which will handle all your telephone orders and manage our communications for reasons relating to your activity in our e-shop. 

(d) With third party courier companies which shall perform the processing on behalf of our Company, and manage and process the shipment of your orders and collect the money on our behalf in case you pay by cash on delivery. They shall also perform the receipt and delivery to you of products that you return due to withdrawal or return.

(e) With third-party email marketing companies acting in the name of and on behalf of us to send you our newsletters.

(f) With advertising and marketing companies

(g) With data analysis companies

(h) With research companies

(i) Collection Organizations and Fraud Detection and Prevention Organizations.

(j) Companies supplying and supporting information systems,

We reserve the right to disclose your personal data to a third party which we reserve the right to choose to transfer all or part of our business. In addition, in the event of a merger or redemption, or other change in our business, new owners, shareholders, administrators etc. have the right to use your personal data in the same way as this privacy statement.

Your retained data may be communicated to the competent judicial, police and other administrative authorities upon their request and in accordance with the applicable laws. Furthermore, in the case of a statutory provision, a service order or a formal preliminary examination, the Company has the right to place the relevant information at the disposal of the respective service.


The Company generally maintains your personal data within the European Economic Area. In the event that data are to be transmitted to third countries outside the European Economic Area for which there is no European Commission decision or to International Organizations, all the appropriate safeguards provided for in the applicable data protection legislation on the transfers to third countries will be taken and the relevant information will be posted on the company’s website at

What happens if you do not provide us with the personal data we request or if you request us to stop processing your personal data.

In order to register or continue to enjoy the privileges of the SIMPLY CHIC Rewards program, we need to keep at least your mobile phone number, your full name and date of birth. However, if you voluntarily provide us with more personal data, we will be able to provide you with improved services and to serve you better. As noted above for your participation in the loyalty program, we collect information about your transactions with us.

If you request us to stop processing your personal data, then we will not be able to provide you with the benefits of the SIMPLY CHIC Rewards program.

Automated individual decision making, including profiling

We use software to track your consumer behavior if you are registered as a member of the SIMPLY CHIC loyalty program, when you navigate to our online store or for purchases you make in our network’s stores. This technology helps us create your profile based on your preferences on our products. Your client profile helps us send you targeted offers and gifts according to your previous transactions. If you do not agree with the characteristics of your profile, you can always exercise your rights and oppose or restrict automated processing (For more information see below).

The legal basis on which we are based to make automated individual decisions, including profiling, is the legitimate interests of the company, taking into account whether your fundamental rights and freedoms are being infringed by such processing. For more information on the legal bases of processing, see above.

  1. SAFETY of your personal data

We apply appropriate technical and organizational measures to protect the personal information we keep from unauthorized disclosure, use, conversion or destruction. Where appropriate, we use encryption and other technologies that can help safeguard the information you provide. We also ask our service providers to comply with stringent privacy and data protection requirements.

Learn more…

In particular, the data you submit to the Company is treated exclusively by specifically authorized personnel of the Company that is under our control, respectively, only upon our request. In order to conduct the processing, the Company selects individuals or third parties with corresponding professional qualifications that provide sufficient guarantees in terms of technical knowledge and personal integrity to ensure confidentiality. The Company, through its respective contractual commitments and its affiliates, shall take all necessary security measures to protect and ensure the confidentiality, privacy and integrity of personal data. In any case, their security in the platform environment is subject to reasons beyond its sphere of influence, as well as reasons resulting from technical or other weaknesses of the network that are not controlled by the Company, or reasons of force majeure.

You must not disclose the data/codes you have entered to open your Account, which are personal and non-transferable. Our Company performs regular quality and security checks on the systems and algorithms it uses to correct the factors that lead to inaccuracies in the data.

  1. TIME OF RETENTION of your personal data

We will retain your personal data for as long as you continue to interact with us (e.g. you maintain an account with SIMPLY CHIC, you are registered to receive commercial communication from us, make a purchase from our online store, contact our customer service points, take part in a contest, etc.). At the same time, we shall keep your personal data for purposes of our legitimate interests in the event of a dispute regarding the sale contract, the maintenance of your Account, our trade policy or any other transaction between us, for the time period during which that processing could arise, in accordance with applicable law. Your financial data may be kept by our Company as part of its tax obligations. We may keep any other data until you ask us to delete them or those we maintain and process as part of your consent until you withdraw it or until you oppose to their processing by us on which we rely on our legitimate interest.

To determine the retention time of your personal data, we take into account the nature of your data, their quantity, purpose, security, etc. You have the right to ask us to delete your data. To exercise your right, please visit the relevant section in this Policy.

We reserve the right  in some cases, to anonymize your data for research or statistical purposes, so that they will be no longer associated with an identifiable person, therefore we reserve the right to use this information for an indefinite period of time. In any case, your data will be stored securely.

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Purpose of processingRetention time
Member Registration /
Managing your Account
Until your Member Account is deleted, or up to since you last entered it. If you attempt to create an Account but have not completed the process, the data you have submitted shall not be kept.
Purchases – Receipt of order, processing of orderIf you buy products, we will retain your transaction details for as long as we need to complete the sale and comply with any legal obligations (for example, for tax and accounting purposes). We will process your data for the time needed to process orders for purchased products, including any refunds, withdrawals, complaints or claims relating to the purchase of the particular product or service.
 Provided you have granted us your consent, until it is revoked or up to 2 years from the last time you opened a Newsletter/SMS/VIBER respectively, whichever comes first. If our direct marketing promotion is based on legitimate interests, processing of your data for this purpose shall continue until you oppose receiving such messages or for up to from the last time you opened a Newsletter/SMS/VIBER respectively, whichever comes first.
Customer serviceIf you contact customer service, a relevant record will be created (including details of your inquiry and our response) and will be maintained for as long as your request remains open and in any case for up to 12 months. Temporary files may not be useful until more permanent files are created and will only be retained on a temporary basis.
Usability and quality analysisWe will be processing your data for the time period during which we will take an action or a specific quality survey or until we have anonymized your navigation data.
 Some of your Account details processed for purposes of statistical or other analysis and research will be processed for up to and shall then be deleted.   If we have no communication with you for a long period of time ( then we will stop sending you promotional communications and we will delete the history of your responses. This will happen, for example, if you never click on our Newsletters, if you never log in to a digital contact point or if you never contact us or do not make a purchase, or contact customer service during that period of time. The reason is that, in these cases, we assume you prefer not to receive announcements.

With respect to your personal data we have and process, you have the following rights:

  • to request us to access them to confirm that we process them in accordance with law and/or your request and preferences,
  • to request us to correct any incomplete or inaccurate data we keep about you. We also have the right to request you to update your information at regular intervals.
  • to request us to delete them, as long as the law does not oblige us to the contrary.
  • to request us to limit their use, under certain circumstances,
  • to oppose to their use, under certain circumstances,
  • to withdraw your consent with respect to their use,
  • you have the right to data portability, under certain circumstances,
  • to submit a complaint to the country’s supervisory authority.
  • not to be bound by a decision made solely on the basis of automated processing, including profiling, under certain circumstances.

We offer you easy ways to exercise these rights, such as “unsubscribe” links, or through the customer support telephone line at 210 3003860 (low-call help line from Monday to Friday 09:00-21:00 and Saturday 09:00-20:00, excluding public holidays), by sending an email to, by sending a mail to the address: 11 Likavittou Str, 10672, Athens, Personal Data Protection Coordinator.

Some mobile apps we offer may also send you unsolicited messages about, for example, new products or services. You can disable these messages through the settings of your phone or app.

You may, through your Account, configure your personal choices with respect to our processing of your data for our commercial communication, i.e. to indicate to what media you want to communicate our news and promotions to you, as well as your preferences with respect to the use of Cookies. 

To exercise your rights with regard to the use of cookies and other similar technologies, you can go to ___________

For your information security, we may ask you for certain information about your identification. Your right is exercised free of charge, however, when your right is used abusively, we may claim a fee, in accordance with the conditions laid down by law. In any case, we shall respond to your requests within one month of the date of receipt of the request, except in exceptional cases where our response time to a request may be longer.

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Access (a. 15.You can request us to: confirm that we process your personal data. to give you access to any data you do not have at your disposal to provide you with other information about your personal data, such as what data we have, why we use them, to whom we notify them, whether we transmit them abroad and how we protect them, for how long we keep them, what rights you have, how you can submit a complaint, from where we collected your data to the extent that no information has already been provided to this Policy.
Correction (a.16)You can ask us to correct inaccurate personal data. We can seek to verify the accuracy of the data before we fix them.
Deletion (a.17)You may ask us to delete your personal data: whenever they are no longer needed for the purposes for which they were collected or when you unsubscribe from the eshop (which will anyway be deleted immediately) or have been illegally processed We do not need to comply with your request to delete your personal data if processing of your personal data is necessary: to comply with a legal obligation to meet another legitimate purpose or other legal basis; or for the establishment, exercise or defense of legal requirements.
Limitation (a. 18)You may ask us to limit (i.e. keep but not use) your personal data when: their accuracy is being challenged (see Correction) so that we can verify their accuracy or their processing is illegal, but you do not want to delete them or is no longer necessary for the purposes for which they were collected, but we still need it to establish, exercise or defend legal requirements, or there is another legitimate processing purpose or other legal basis.
Portability (a. 20)When processing is based on your consent and is performed by automated means, you may ask us to provide your personal data in a structured form that is widely used in a mechanically readable form, or you may request them to be transferred directly to another controller. However, this right, according to the law, concerns only those data provided by the subject, and not those obtained by the controller on the basis of the data provided to him by the subject.
Opposition (a.21)You may oppose at any time to any processing of your personal data that has as its legitimate basis the legal interests of the Company or the fulfillment of a duty performed in the public interest.
Opt-outYou are entitled to withdraw your consent, where such a consent is obtained as a basis for processing. Withdrawal shall involve future processing. However, this right does not negate the legitimacy of processing your personal data based on your consent until such time as it is removed.
Rights in relation to automated individual decision-making, including profiling.  You have the right not to be subject to a decision made solely on the basis of automated processing, including profiling, which produces legal effects that affect you significantly in a similar way. Your right does not apply if this decision is necessary for the conclusion or performance of a contract between us or is based on your explicit consent.  
Supervising authority  You have the right to file a complaint with the local supervisor about the processing of your personal data. In Greece, the supervisory authority for data protection is the Hellenic Data Protection Authority ( Postal address: 1-3, Kifissias Avenue, PC 115 23, Athens Call Center: +30 210 6475600 Fax: +30 210 6475628 E-mail:
IdentityWe take full account of the confidentiality of all files that contain personal data and we reserve the right to ask you for proof of your identity if you make a claim about those files.
CostsWe will not charge you for the exercise of your rights in relation to your personal data unless, as provided for by law, your request for access to information is unfounded or excessive, so we may charge a reasonable fee under these conditions. We will notify you of any charges before completing your request.
ScheduleOur goal is to respond to any valid requests within one (1) month of receipt, unless they are very complex or you have made a number of requests, so we aim to respond within three months. We will let you know if we will need more than one (1) month for the reasons outlined above. We may ask you if you can tell us exactly what you want to receive or what is exactly what you are concerned with. This will help us to act faster on your request. In any case, you must indicate specific and true facts and/or facts in order to be able to answer and/or satisfy your request accurately, otherwise we reserve the right to make any errors that are beyond our control. In addition, our Company may deny requests that are unjustified or excessive or abusive or inaccurate or in general unlawful, within the framework of the provisions of the law.

Changes to the Data Protection Policy

We may make changes to our Privacy Policy whenever required. This Policy was updated on 15/04/2019.

In order to ensure that you are always aware of how we process your personal data, we will update this Policy so that it includes new services or products and the processing of your data associated with them as well as changes to the existing processing of your personal data. In addition, we may modify this change as a consequence of changes in the legal and regulatory framework and in order to comply with the relevant requirements. You undertake to visit our website for any changes to this notice that may apply to you. In any case, if you continue to use our Website and its services and our e-shop services after any modifications made in accordance with the above, you will be deemed to accept these modifications. If you do not agree to the terms of this Policy as may be modified, either in whole or in part, you must cease to use our services we provide to you.

Any changes to this Policy will be immediately posted here.

SIMPLY CHIC Cookies Policy

This Cookies Policy is an integral part of the Data Protection Policy and therefore of the General Terms of SIMPLY CHIC and forms an integral part thereof.

We use cookies to make it easier for you to browse our Website, to understand how you interact with us and, in some cases, to be able to display to you ads based on your navigation habits. Please read this Cookies Policy to understand in more detail the cookies we use, their purpose and other information that may interest you.

1. What are cookies?

Cookies are small text files that are installed on your computer or on your electronic device through the browser you use when you visit SIMPLY CHIC. Cookies help us to collect the information necessary to measure the effectiveness of the Website, improve and upgrade its content, adapt it to demand and users’ needs, and to measure the effectiveness of SIMPLY CHIC’s presentation and display in third-party websites. No Cookie file used on the Website collects information that identifies you personally or of any document or file in your computer. To collect and process your personal information, please visit our Data Protection Policy

The data collected by cookies may include the type of browser you are using, the type of computer, its operating system, online service providers and other similar information. In addition, the Website computer system automatically collects information about the locations you visit and about the links to third-party websites that you may visit through our Website.

More information on Cookies, and how to manage and delete them, can be found at

2. Cookies

The following categories of cookies are used by SIMPLY CHIC:

Transient and persistent

“Transient” Cookies are stored on your computer or on your electronic device during your visit to the Site and deleted when you leave it. Persistent cookies remain on your computer or on your electronic device for a longer period of time until they are deleted by you. An example of Cookies that are necessary for us to provide our Services to you (Cookies that are use to remember the products stored in your cart and which are kept for about 7 days), or Cookies that record your behaviors within the Site, such as your choices, demographics, products you view, and other details used to create an anonymous profile.

Third Party Cookies

Third parties like Google Analytics may install the cookies we use. In the event that you enter the third-party websites or connect to social networking sites (twitter, facebook, youtube) through the Website, you must be aware that these third-party websites or agencies may install Cookies when you click on the relevant link. These cookies are beyond our control and are governed by the cookies policy of each third party who installs them. You should read their respective site policies to see exactly how you should handle them.

Essential Cookies

“Essential” Cookies are stored on your computer or your device during your visit to the Website and used for the smooth operation of the site. Their acceptance ensures the user’s optimal onlne experience while browsing and therefore it is recommended that you accept them.

Performance Cookies

Performance Cookies refer to third-party cookies (Google Analytics and Google Tag Manager) and their purposes is the statistical analysis of user navigation data, the optimisation of their visit experience and the better evaluation of the promotions we perform. These cookies are beyond our control and are governed by the cookies policy of each third party who installs them. You should read their respective site policies to see exactly how you should handle them.

Marketing Cookies

Marketing Cookies are third-party cookies (Google, Facebook, Contact Pigeon) and aim to optimise our promotions based on user preferences and choices and optimise their online visit and experience. Based on the above, while our site does not host advertisements, our visitors may be able to display relevant promotional material on third-party platforms.

3. Purpose of processing data collected by Cookies. 

Cookies are necessary for the operation of our Website. The main goal of our cookies is to improve your browsing experience. For example, cookies help us memorise your preferences (language, country, etc.) during your navigation and future visits. The information gathered by cookies enables, among other things, the improvement of the website, by evaluating user numbers and patterns, adapting the site to individual users’ interests, improved search speed, etc.In some cases, with your prior consent, we may use cookies, labels, or other similar systems to obtain information that allows us to display advertisements to you from our website or third-party websites or any other means, based on the analysis of your navigation habits.

4. How to manage and delete cookies

Most browser menus provide options about how to manage cookies. These options vary depending on the browser. Depending on the options offered by your browser, you can allow cookies to be installed, disable/delete existing ones, or notify you whenever you receive cookies. Instructions for managing and deleting cookies are usually provided in your browser’s “Help”, “Tools” or “Edit” menu. You can also find more detailed guidance on which explains how to check and delete cookies in most browsers.

Please note that if you reject or disable our Website’s cookies, the functionality of the web pages may be impaired in part. Also, disabling a Cookie or a Cookie category does not delete the Cookie from the browser. This should be done by you by changing the internal features of your browser.

If you prefer to avoid using cookies on this page, subject to the above limitations, you must first disable the use of cookies in your browser and then delete the cookies stored in your browser that are associated with this website.  You can use this feature to avoid using cookies at any time.  You can also manage your Cookies preferences through your Personal Account.

5. Changes in the use of Cookies by us

We may from time to time modify the Cookies Policy, either in whole or in part, in our sole discretion. Any such modifications will apply as soon as the modified Policy is posted on the Website. At the same time, there will be a notice posted on our homepage to notify you about the change. In any case, if you continue to use our Website and its services and our e-shop services after any such modifications have been made, you will be deemed to accept these modifications. If you do not agree to the terms of this Policy, as may be modified, either in whole or in part, you must stop using the Website and our services provided through it.

Any changes to this Policy will be immediately posted here.

6. Communication

If you have any questions about this Policy, please contact us at